Posts Tagged Social Media

Defending your value

Get over the 22K price tag. It’s amazing what this has brought out of people. I’m seeing a lot about you from how the negative folks responded. I have lots of other price tags, too. 10K-30K for a whole month of New Marketing Labs time. See that? You can get plenty more value if you buy my team instead of just a day of me. I could do this all day. It’s what I’ve chosen to charge, not what you have to pay. Pay what you want. It’s called a marketplace. It’s part of MARKETing. Right?

Years and years and years of free stuff shared all the time and folks get a bit worked up over rates. How do you think I afford to do what I do? How do you think I can afford to flit around and visit everyone face to face and spend time at free and inexpensive events, and why do you think I travel away from my family so often? I earn my living. I earn every hour of it. Begrudge me that and I don’t really know what to say.

Chris Brogan

Just wanted to take a moment to repeat what I twittered to Chris Brogan after reading his post (he stopped following me on Twitter shortly afterwards; I’m not going to speculate whether this was related to my comment or not):

@chrisbrogan You don’t need to defend yourself. Those who see the value will pay for the value. Those that don’t, won’t. End of topic. about 15 hours ago via Seesmic in reply to chrisbrogan

I know enough about business to understand the law of supply and demand and the rules of competition. Chris charges $22,000 for a day of his undivided attention applied to your business, because he chooses to. It keeps his client base down to two or three clients a month, which I assume affords him the ability to do his best for those two or three clients instead of trying to divide a finite supply of attention to too many clients if he were to charge less. People and companies that are genuinely interested in Chris’ knowledge applied to their specific environment will pay the amount he asks for it.

In defense of Mr. Brogan, it’s not like he’s reserving his “special sauce” for those paying clients. He gives away the same advice on his blog for free; his paying clients get the same advice in a means specific to the client’s particular situation and objectives. Clients pay his bills, keep the lights on, put the food on his table; clients are what give him a living. And I’ve seen the cost of living in the Boston area—it’s the only reason I haven’t moved up there yet (central Florida’s cost of living is about half Boston’s).  I for one am grateful that Chris has chosen to publish his advice for free via his blog because it has some good nuggets not just for marketing, but for life in general. And, Mr. Brogan also takes the time to give credit where credit is due and take note of people that make a difference to him.

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Social media update

Verizon cancelled my FiOS account a couple of weeks ago after trying to catch up on my bill, so I’ve been forced to change providers (back to Bright House) and also change my contact information for Yahoo! and its services.

  • Flickr® – My original account stevenwbuehler is still there, but I’m not able to update it anymore because it’s tied to the verizon.net account that’s now cancelled.  So, I had to open a new Flickr® account as sacredproject.  If you’re currently a contact with swbuehler, stevenbuehler, or stevenwbuehler, you’ll want to update it to sacredproject.
  • Yahoo! – My Yahoo! ID for IM and other stuff is stevenwbuehler.

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Credit where credit is due—Chris Brogan

Chris Brogan on Forbes.comAs a fellow participant in the blogosphere, it’s good when one of our own receives major recognition in the public mainstream.  So, this post is to congratulate Chris Brogan (@chrisbrogan) on his recent inclusion in Forbes’ “Web Celeb 25.”

Chris is a social media and internet marketing blogger, mover, and shaker who’s also an author (“Trust Agents” with Julian Smith [amazon.com affiliate link*]).  Congrats, Chris, on your public recognition!

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Credit where credit is due—Christopher S. Penn

Christopher S. Penn

Christopher S. Penn

…to Christopher S. Penn (@cspenn), who has left the surly confines of Edvisors for Blue Sky Factory.  Wish I could get a new job that quickly!

(image stolen from his web site ;-) )

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Forrester’s Orlando 2009 Tweetup

I’ll be in Orlando for an opportunity to meet up with Forrester’s top-notch analysts for a one-off social media gathering. Forrester’s 2009 Marketing Forum is also happening the same week at the Walt Disney World Resort, and this is your chance to meet up without having to pay the $2,000 conference fee. ;-)

What: Forrester’s Orlando Tweetup 2009
Are you attending Forrester’s Marketing Forum 2009 or do you live in the Orlando area? Do you ever wonder who you are talking to on Twitter? Come meet and mingle with @jowyang, @OliverYoung, @forrester, @akarlin, @coreymathews, @plburris, and others. Forrester will be hosting a Tweetup at Big River Grille & Brewing Works, located at Disney’s Boardwalk at Walt Disney World. Join us for snacks, cash bar, and a great time!
When: Wednesday, April 22, 2009 6:00 PM
Where: Big River Grille & Brewing Works

2101 N. Epcot Resorts Blvd.
Lake Buena Vista, FL 32830 US

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Scaling back from the social media overload.

image credit: WyscanSocial media is a great thing, with one huge downside: overload. Let’s face it, there are just too many social media sites to splash one’s life across the Internet with. And new start-ups sprout every day it seems.

I decided it’s time to pare down my regular dose of social media to a far more manageable morsel instead of gluttonizing on every new site that shows up on the landscape and cancel/remove accounts I’m really not using with any regularity or that just duplicates other sites I’m more active on.

(I’m sure "gluttonizing" is a word, isn’t it? If not, someone needs to add it to the dictionary.)

So, here’s my new, slimmed-down social media stop list, consisting of one site from each area of the social universe that I care about.

  • This blog, of course (dropped Live Spaces, My Opera, etc.)
  • Facebook (dropped MySpace)
  • Twitter (dropped Tumblr, Plurk, Pownce, iRovr, etc.)
  • Flickr (dropped Picasa)
  • Last.fm (dropped Pandora)
  • YouTube (dropped Vimeo, Viddler, etc.)
  • Seesmic (even though I haven’t posted any video there in months, but I may still have a use for it)
  • AudioBoo (dropped Utterli)
  • Friendfeed to tie it all together in one place.

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Quote of the day

From Justin Kownacki and his response to Gary Vaynerchuk’s premise that “old media” (FOX, CNN, NYT, etc.) is dead because anyone can become a media mogul on the Internet (I boldfaced the actual quote, but also wanted to include the context):  

Someday in the very near future, Blip TV (or one of their competitors) will step up and tell their top 20 shows, “Hey, here’s some money. Keep producing one new show a week for the next year—and DON’T cross-post anyplace else (besides your own homepage)—and we’ll take care of the rest.” Then we’ll finally see Web TV reach a valid adolescence, where audiences will pay for ease of reliable access to quality content, and show creators will begin to earn what they’re worth.

Until then, if you want to see quality web video, just spin the Google bottle because the kisses are all the same—free, wet and desperate.

[From Cafe Witness: Even Prostitutes Get Paid]

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Withdrawal—an important lesson learned

Anyone who has ever struggled with an addiction knows the meaning of “withdrawal.” It’s the usually unpleasant way that the body struggles to adjust itself when the addictive substance is cut off from it. We’ve heard of “the shakes,” “the sweats,” you name it.

Love is addictive, too—perhaps even in the same way as a narcotic drug. It’s emotionally addictive. And the withdrawal symptoms can be just as severe, just as painful. Withdrawal symptoms can include depression, anger, grief, sometimes even physical illness.

The past several months since the divorce have been the throes of withdrawal from 9½ years of living with that drug called “Love.” There have been a lot of symptoms: the grief of loss, the depression, the anger, the regret that maybe I didn’t do enough or did too much, the times of thinking “If I had only…”. There’s been the emotional—and perhaps physical—withdrawal from things like sex, intimacy, closeness. There is the desire to hole up in my own cave and never trust anyone with my emotions and self again. I guess that is pretty much what I have done since then. “I Walk Alone”—the song makes perfect sense to me after the past several months.

From having tasted of the past 9½ years I’ve learned other things along the way.

I have many “online” and “virtual” friends thanks to social media and virtual world hangouts like Flickr®, Facebook, MySpace®, Second Life®, etc. The problem is that none of those relationships—as “real” as they may seem—can ever replace physical, face-to-face intimacy. They can’t curl up and snuggle with you at night and keep you warm in bed. They are not hearts that you can rest your head on and relax to the sound of their beating at the end of a busy and stressful day, or when things aren’t right and you need a real shoulder to cry on and a real ear to listen to you. They just can’t fill that void that was opened up in the loss of a real, physical, long-term, intimate relationship.

And perhaps this is my biggest regret.

But, like drug withdrawal, the symptoms do pass with time. How long depends on how grateful I am for what I do have and for the opportunities that lie ahead, and how willing I am not to fall into the trap of withdrawing completely from other people.

I guess for me it may take longer than I thought.

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Jeff Pulver's Social Media Breakfast Entry

Just a quick note that Jeff Pulver has posted his take on the social media breakfast we had in Miami last week.

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