Posts Tagged Social Media
Defending your value
Posted by Steven Buehler in Social Media, business on March 5, 2010
Get over the 22K price tag. It’s amazing what this has brought out of people. I’m seeing a lot about you from how the negative folks responded. I have lots of other price tags, too. 10K-30K for a whole month of New Marketing Labs time. See that? You can get plenty more value if you buy my team instead of just a day of me. I could do this all day. It’s what I’ve chosen to charge, not what you have to pay. Pay what you want. It’s called a marketplace. It’s part of MARKETing. Right?
Years and years and years of free stuff shared all the time and folks get a bit worked up over rates. How do you think I afford to do what I do? How do you think I can afford to flit around and visit everyone face to face and spend time at free and inexpensive events, and why do you think I travel away from my family so often? I earn my living. I earn every hour of it. Begrudge me that and I don’t really know what to say.
Just wanted to take a moment to repeat what I twittered to Chris Brogan after reading his post (he stopped following me on Twitter shortly afterwards; I’m not going to speculate whether this was related to my comment or not):
@chrisbrogan You don’t need to defend yourself. Those who see the value will pay for the value. Those that don’t, won’t. End of topic. about 15 hours ago via Seesmic in reply to chrisbrogan
I know enough about business to understand the law of supply and demand and the rules of competition. Chris charges $22,000 for a day of his undivided attention applied to your business, because he chooses to. It keeps his client base down to two or three clients a month, which I assume affords him the ability to do his best for those two or three clients instead of trying to divide a finite supply of attention to too many clients if he were to charge less. People and companies that are genuinely interested in Chris’ knowledge applied to their specific environment will pay the amount he asks for it.
In defense of Mr. Brogan, it’s not like he’s reserving his “special sauce” for those paying clients. He gives away the same advice on his blog for free; his paying clients get the same advice in a means specific to the client’s particular situation and objectives. Clients pay his bills, keep the lights on, put the food on his table; clients are what give him a living. And I’ve seen the cost of living in the Boston area—it’s the only reason I haven’t moved up there yet (central Florida’s cost of living is about half Boston’s). I for one am grateful that Chris has chosen to publish his advice for free via his blog because it has some good nuggets not just for marketing, but for life in general. And, Mr. Brogan also takes the time to give credit where credit is due and take note of people that make a difference to him.
Social media update
Posted by Steven Buehler in Social Media on February 13, 2010
Verizon cancelled my FiOS account a couple of weeks ago after trying to catch up on my bill, so I’ve been forced to change providers (back to Bright House) and also change my contact information for Yahoo! and its services.
- Flickr® – My original account stevenwbuehler is still there, but I’m not able to update it anymore because it’s tied to the verizon.net account that’s now cancelled. So, I had to open a new Flickr® account as sacredproject. If you’re currently a contact with swbuehler, stevenbuehler, or stevenwbuehler, you’ll want to update it to sacredproject.
- Yahoo! – My Yahoo! ID for IM and other stuff is stevenwbuehler.
Credit where credit is due—Chris Brogan
Posted by Steven Buehler in Social Media on February 4, 2010
As a fellow participant in the blogosphere, it’s good when one of our own receives major recognition in the public mainstream. So, this post is to congratulate Chris Brogan (@chrisbrogan) on his recent inclusion in Forbes’ “Web Celeb 25.”
Chris is a social media and internet marketing blogger, mover, and shaker who’s also an author (“Trust Agents” with Julian Smith [amazon.com affiliate link*]). Congrats, Chris, on your public recognition!
Credit where credit is due—Christopher S. Penn
Posted by Steven Buehler in Credit Where Credit is Due, Social Media on February 1, 2010
…to Christopher S. Penn (@cspenn), who has left the surly confines of Edvisors for Blue Sky Factory. Wish I could get a new job that quickly!
(image stolen from his web site
)
Forrester’s Orlando 2009 Tweetup
Posted by Steven Buehler in Uncategorized on April 21, 2009
I’ll be in Orlando for an opportunity to meet up with Forrester’s top-notch analysts for a one-off social media gathering. Forrester’s 2009 Marketing Forum is also happening the same week at the Walt Disney World Resort, and this is your chance to meet up without having to pay the $2,000 conference fee.
| What: | Forrester’s Orlando Tweetup 2009 Are you attending Forrester’s Marketing Forum 2009 or do you live in the Orlando area? Do you ever wonder who you are talking to on Twitter? Come meet and mingle with @jowyang, @OliverYoung, @forrester, @akarlin, @coreymathews, @plburris, and others. Forrester will be hosting a Tweetup at Big River Grille & Brewing Works, located at Disney’s Boardwalk at Walt Disney World. Join us for snacks, cash bar, and a great time! |
| When: | Wednesday, April 22, 2009 6:00 PM |
| Where: |
Big River Grille & Brewing Works
2101 N. Epcot Resorts Blvd.
Lake Buena Vista, FL 32830 US |
Scaling back from the social media overload.
Posted by Steven Buehler in Uncategorized on March 25, 2009
Social media is a great thing, with one huge downside: overload. Let’s face it, there are just too many social media sites to splash one’s life across the Internet with. And new start-ups sprout every day it seems.
I decided it’s time to pare down my regular dose of social media to a far more manageable morsel instead of gluttonizing on every new site that shows up on the landscape and cancel/remove accounts I’m really not using with any regularity or that just duplicates other sites I’m more active on.
(I’m sure "gluttonizing" is a word, isn’t it? If not, someone needs to add it to the dictionary.)
So, here’s my new, slimmed-down social media stop list, consisting of one site from each area of the social universe that I care about.
- This blog, of course (dropped Live Spaces, My Opera, etc.)
- Facebook (dropped MySpace)
- Twitter (dropped Tumblr, Plurk, Pownce, iRovr, etc.)
- Flickr (dropped Picasa)
- Last.fm (dropped Pandora)
- YouTube (dropped Vimeo, Viddler, etc.)
- Seesmic (even though I haven’t posted any video there in months, but I may still have a use for it)
- AudioBoo (dropped Utterli)
- Friendfeed to tie it all together in one place.
Quote of the day
Posted by Steven Buehler in Uncategorized on March 17, 2009
From Justin Kownacki and his response to Gary Vaynerchuk’s premise that “old media” (FOX, CNN, NYT, etc.) is dead because anyone can become a media mogul on the Internet (I boldfaced the actual quote, but also wanted to include the context):
Someday in the very near future, Blip TV (or one of their competitors) will step up and tell their top 20 shows, “Hey, here’s some money. Keep producing one new show a week for the next year—and DON’T cross-post anyplace else (besides your own homepage)—and we’ll take care of the rest.” Then we’ll finally see Web TV reach a valid adolescence, where audiences will pay for ease of reliable access to quality content, and show creators will begin to earn what they’re worth.
Until then, if you want to see quality web video, just spin the Google bottle because the kisses are all the same—free, wet and desperate.
Telephonophobia and writing
Posted by Steven Buehler in Uncategorized on March 13, 2009
Telephonophobia is the term given to the irrational fear of using telephones. I haz it. It’s right up there with my social anxiety (I wouldn’t call it social phobia because I can handle being around other people, just in very small doses).
Perhaps it’s because in an earlier stage of life—much as I do now being jobless in the current economy—I had so many collectors calling at all hours of the day and night that I just decided I would never again use the telephone. I just got weary of having to explain to bill collectors why I didn’t have the money and why I didn’t expect to be able to catch up any time soon. I’d rather anyone who calls just leave a voice mail and eventually I call back. I use the telephone at work when I have to, but I’d be most content in a job where I never had to touch a telephone at all. People who know me know that if they want to reach me and get a rapid response turn-around, the best way is to send me an email or a text message to my mobile number. If they call me, they may not get a call back for days. It also frustrates the hell out of my current relationship where there are thousands of miles between my girlfriend and me—I know it does, but I don’t do anything about it.
I have a cell phone (two, actually, while I’m testing out Boost Mobile); but I rarely, if ever, use them for actual calling. I rack up hundreds of megabytes of data usage on them. I like having my music, email, social media at my fingertips.
There are things that I love doing in spite of my anxieties. I love to write (otherwise I wouldn’t have this blog). I love to ride or drive on open roads (mostly riding since I don’t own a car). In spite of my social anxiety, I like to speak in public and encourage other people through said public speaking/preaching; but don’t ever invite me to apply for any kind of sales job. Sales jobs and salespeople scare me to death. I actually closed the door in the face of a vendor trying to sell Verizon FiOS service door-to-door, although within 24 hours I was ordering it online.
But if you want to see me at my most content, put a computer in front of me and let me loose.
Withdrawal—an important lesson learned
Posted by Steven Buehler in Uncategorized on October 6, 2008
Anyone who has ever struggled with an addiction knows the meaning of “withdrawal.” It’s the usually unpleasant way that the body struggles to adjust itself when the addictive substance is cut off from it. We’ve heard of “the shakes,” “the sweats,” you name it.
Love is addictive, too—perhaps even in the same way as a narcotic drug. It’s emotionally addictive. And the withdrawal symptoms can be just as severe, just as painful. Withdrawal symptoms can include depression, anger, grief, sometimes even physical illness.
The past several months since the divorce have been the throes of withdrawal from 9½ years of living with that drug called “Love.” There have been a lot of symptoms: the grief of loss, the depression, the anger, the regret that maybe I didn’t do enough or did too much, the times of thinking “If I had only…”. There’s been the emotional—and perhaps physical—withdrawal from things like sex, intimacy, closeness. There is the desire to hole up in my own cave and never trust anyone with my emotions and self again. I guess that is pretty much what I have done since then. “I Walk Alone”—the song makes perfect sense to me after the past several months.
From having tasted of the past 9½ years I’ve learned other things along the way.
I have many “online” and “virtual” friends thanks to social media and virtual world hangouts like Flickr®, Facebook, MySpace®, Second Life®, etc. The problem is that none of those relationships—as “real” as they may seem—can ever replace physical, face-to-face intimacy. They can’t curl up and snuggle with you at night and keep you warm in bed. They are not hearts that you can rest your head on and relax to the sound of their beating at the end of a busy and stressful day, or when things aren’t right and you need a real shoulder to cry on and a real ear to listen to you. They just can’t fill that void that was opened up in the loss of a real, physical, long-term, intimate relationship.
And perhaps this is my biggest regret.
But, like drug withdrawal, the symptoms do pass with time. How long depends on how grateful I am for what I do have and for the opportunities that lie ahead, and how willing I am not to fall into the trap of withdrawing completely from other people.
I guess for me it may take longer than I thought.
Jeff Pulver's Social Media Breakfast Entry
Posted by Steven Buehler in Uncategorized on January 2, 2008
Just a quick note that Jeff Pulver has posted his take on the social media breakfast we had in Miami last week.
Technorati Tags: Florian Seroussi, Jeff Pulver, Jeff Sass, Jonathan Gluck, Miami, social media



