Posts Tagged Chris Brogan

Defending your value

Get over the 22K price tag. It’s amazing what this has brought out of people. I’m seeing a lot about you from how the negative folks responded. I have lots of other price tags, too. 10K-30K for a whole month of New Marketing Labs time. See that? You can get plenty more value if you buy my team instead of just a day of me. I could do this all day. It’s what I’ve chosen to charge, not what you have to pay. Pay what you want. It’s called a marketplace. It’s part of MARKETing. Right?

Years and years and years of free stuff shared all the time and folks get a bit worked up over rates. How do you think I afford to do what I do? How do you think I can afford to flit around and visit everyone face to face and spend time at free and inexpensive events, and why do you think I travel away from my family so often? I earn my living. I earn every hour of it. Begrudge me that and I don’t really know what to say.

Chris Brogan

Just wanted to take a moment to repeat what I twittered to Chris Brogan after reading his post (he stopped following me on Twitter shortly afterwards; I’m not going to speculate whether this was related to my comment or not):

@chrisbrogan You don’t need to defend yourself. Those who see the value will pay for the value. Those that don’t, won’t. End of topic. about 15 hours ago via Seesmic in reply to chrisbrogan

I know enough about business to understand the law of supply and demand and the rules of competition. Chris charges $22,000 for a day of his undivided attention applied to your business, because he chooses to. It keeps his client base down to two or three clients a month, which I assume affords him the ability to do his best for those two or three clients instead of trying to divide a finite supply of attention to too many clients if he were to charge less. People and companies that are genuinely interested in Chris’ knowledge applied to their specific environment will pay the amount he asks for it.

In defense of Mr. Brogan, it’s not like he’s reserving his “special sauce” for those paying clients. He gives away the same advice on his blog for free; his paying clients get the same advice in a means specific to the client’s particular situation and objectives. Clients pay his bills, keep the lights on, put the food on his table; clients are what give him a living. And I’ve seen the cost of living in the Boston area—it’s the only reason I haven’t moved up there yet (central Florida’s cost of living is about half Boston’s).  I for one am grateful that Chris has chosen to publish his advice for free via his blog because it has some good nuggets not just for marketing, but for life in general. And, Mr. Brogan also takes the time to give credit where credit is due and take note of people that make a difference to him.

, , ,

View Comments

Credit where credit is due—Chris Brogan

Chris Brogan on Forbes.comAs a fellow participant in the blogosphere, it’s good when one of our own receives major recognition in the public mainstream.  So, this post is to congratulate Chris Brogan (@chrisbrogan) on his recent inclusion in Forbes’ “Web Celeb 25.”

Chris is a social media and internet marketing blogger, mover, and shaker who’s also an author (“Trust Agents” with Julian Smith [amazon.com affiliate link*]).  Congrats, Chris, on your public recognition!

, , , , ,

View Comments

Holiday thoughts.

I decided to take most of December off from job hunting and work on developing the multimedia business a little more, getting the equipment and software needed to make it work, so I at least have somewhat of a backup plan when I get back to job hunting at the end of the year. It also hasn’t helped that the economy has made the job market quite tough here in Tampa Bay, so jobs are not the easiest to find.

In honesty, Christmas this year isn’t going to be much. I haven’t bothered to decorate the house, put on Christmas music (apart from what plays occasionally on the smooth jazz channel I usually listen to), or done any real Christmas shopping apart from ordering a present for my wife to be shipped to her parents’ house, where she is still at, even though she is fully recovered from her surgeries, working, and otherwise has no legitimate reason to continue staying there. I’m not sure what part of “for better or for worse, for richer or poorer, in sickness and in health” we didn’t understand in our wedding vows, but I digress—I’m reaping what I’ve sown. My plans are pretty much to spend Christmas alone, perhaps make a few phone calls on the day to family and a few friends. The only “christmassy” thing I’ve done this year is to join Tampa Two Stroke on their annual light ride. The reality is that I basically don’t want anything to do with “holidays” this year.

In the meantime, I’ve been introduced lately to a great number of social media thinkers and movers—podcasters, bloggers, and entrepreneurs who are earning their keeps riding the social media and internet multimedia waves. People like Chris Brogan, C. C. Chapman,Christopher Penn, Loïc Le Meur, Laura “Pistachio” Fitton, Eric Rice, and a host of others. Don’t know how these individuals got to where they are or figured out how to make a decent living out of doing what they do, but they are all inspirational people. Had I not met these people I probably wouldn’t have thoughts of this multimedia business churning in my head. It’s supposedly possible to make a living doing what you love, and I’ve gotten far too used to being a teleworker to stomach going back to a daily commute unless there’s no other alternative.

I’ve also been introduced to the ground level of some unique social media centers-of-attention, like Utterz (social audio blogging) and Seesmic (social video blogging). Both of these have allowed me to come out of my shell a bit as I post phone and video entries for the world to look at or listen to. I also began taking a self-portrait each day for the following 365 days, which are daily posted to my Flickr photo stream. There’s just so much that I enjoy doing in the media realm that I’m not able to focus on just one thing, which could be good or bad depending on how far I end up extending myself.

But I guess I should make my mind quickly what I really want to do, and get to it, because the severance I’m living off of won’t last me very long. All I can hope is that things open up with the beginning of the new year, when companies have new budgets, new openings, new ideas of what they can spend. Of course, the economy may not be much of a support, but I can only deal with what’s in front of me right now. Everything else has to deal with itself.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

View Comments

  • Sponsors…

    Holiday 2009 125x125button

  • Read the blog on your Amazon Kindle

  • www.flickr.com
    sacredproject's items Go to sacredproject's photostream